Keep 100% of Every Sale
Dual pricing shows your customers a cash price and a card price side by side at checkout. They choose how to pay, and you keep the full sale price either way.
The Problem With Traditional Processing
Fees come off the top.
Traditional merchant accounts take 2% to 4% of every card sale before you’ve paid for payroll, rent, or inventory.
The cost keeps growing.
As more customers pay by card, your processing bill climbs every year.
How Dual Pricing Works
Instead of absorbing fees or surprising customers with surcharges, dual pricing shows both options up front:
- Cash price: your regular price for the product or service.
- Card price: your cash price plus a small adjustment that covers card processing.
Whichever one your customer picks, you receive the full cash price.
Our Dual Price Program is 100% legal, fully compliant with Visa and Mastercard rules, and approved for use in all 50 states.
The Checkout, Step by Step
1
Ring up the sale.
Enter items as usual. The system calculates both prices automatically.
2
Show both totals.
The customer sees both prices clearly, for example $100 cash or $104 card.
3
Customer chooses.
No hidden fees and no fine print. The customer decides how to pay.
4
You get the full amount.
If they pay by card, the adjustment covers the processing cost, and the full $100 is deposited into your account.
Traditional Processing vs. Dual Pricing
| Traditional Processing | Dual Pricing | |
|---|---|---|
| Your processing cost | 2.5% – 4% per sale | 0% |
| At checkout | Fees absorbed by your business | Cash and card prices shown clearly |
| POS software | $50–$150/month per terminal | $0 monthly software fee |
| Compliance | Complicated card-brand rules | Receipts and signage handled automatically |
| As card sales grow | Your costs grow | You keep 100% of every sale |
Smarter Payment Systems
Everything in one place.
Appointment booking, recurring billing, customer records, and inventory are built in.
No software subscription.
The POS tools come with no monthly platform fee.
Compliant from day one.
Legal in all 50 states and compliant with Visa and Mastercard rules. Your terminal arrives preconfigured with compliant pricing display, receipts, and signage.